Affective Intelligence and Political Judgment by Marcus, Neuman, and MacKuen There is an ongoing debate on whether the electorate is competent enough to make sound political decisions. Some scholars have proposed that the influence of affects should also be discussed in the debate. Consequently, there is a growing literature on the influence of emotions, especially […]
Author: Semih Çakır
Zaller’s Theory of Opinion Formation
Zaller presents the Receive-Accept-Sample Model, which has become a very influential theory of opinion formation in public opinion literature. To begin with, the inexplicable inconsistency in the survey response, and the unresolved debate on the political ignorance are the main factors that motivate Zaller in his study. His objective is to find out how individuals […]